FEW can deny Lord Sugar’s hands-on approach has helped make him his fortune. The entrepreneur’s no-nonsense approach shines through in TV’s The Apprentice when the candidates are given basic business tasks.
And when you realise that his first job was boiling and selling beetroot from a market stall, it’s easy to understand where his business acumen comes from!
He was brought up in a council flat in the East End of London but his fortune is now worth more than £770m. From selling beetroot on a market stall he moved up a gear – and began selling electrical goods from the back of a van!
The rise of the computer industry, saw Sugar form Amstrad – a consumer electronics company worth £1.2bn at its peak. Again his no-nonsense approach helped the company’s success: He insisted the computer manual was written in English plain enough for him to understand! His insistence on rejecting jargon in favour of plain English is one all apprentices need to follow.
Posted by LocalRecruit on March 22, 2012
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